Celebrity appeal effectiveness in donating to the cause : popular culture vs. religious celebrities
Year of publication: |
2023
|
---|---|
Authors: | Al-Wugayan, Adel A. A. |
Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 20.2023, 2, p. 369-391
|
Subject: | Celebrity endorsement | Charity message framing | Donation intention | Emotional response | Nonprofit Organizations | Philanthropic behavior | Fundraising | Celebrity-Werbung | Nonprofit-Organisation | Nonprofit organization | Werbewirkung | Advertising effects | Wohltätigkeit | Charity | Emotion | Nonprofit-Marketing | Nonprofit marketing | Gemeinnützige Organisation | Charitable organization | Werbepsychologie | Psychology of advertising |
-
Leclercq, Thomas, (2024)
-
Cao, Xiaoxia, (2017)
-
Opposites attract : impact of background color on effectiveness of emotional charity appeals
Choi, Jungsil, (2020)
- More ...
-
Rao, C. P., (2007)
-
Encouragement of entrepreneurship in affluent economies : the case of Kuwait
Al-Wugayan, Adel A. A., (2010)
-
Al-Wugayan, Adel A. A., (2006)
- More ...