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Brand avatars : impact of social interaction on consumer-brand relationships

Foster, Jamye K.; Andrews MacLelland, Melinda; Wallace, … - In: Journal of research in interactive marketing : … 16 (2022) 2, pp. 237-258

Persistent link: https://www.econbiz.de/10013277411

Brand awareness, word-of-mouth and willingness-to-pay (WTP) high price : the role of herbal brand image in Ghana

Oppong, Peter Kwasi; Owusu, Joseph; Owusu Ansah, Wilberforce - 2022

Persistent link: https://www.econbiz.de/10013429147

Brand balance : the effect of influencer brand encroachment on interactivity

Hamdan, Lara; Lee, Seung Hwan Mark - In: International journal of retail and distribution management 50 (2022) 3, pp. 303-316

Persistent link: https://www.econbiz.de/10013397998

Brand bank attachment to loyalty in digital banking services : mediated by psychological engagement with service platforms and moderated by platform types

Levy, Shalom - In: International journal of bank marketing 40 (2022) 4, pp. 679-700

Persistent link: https://www.econbiz.de/10013396393

Brand betrayal and moral judgment : consumers' responses to M&A of local foodservice brands

Yu, Heyao; Legendre, Tiffany S.; Jung, InHaeng - In: International journal of contemporary hospitality management 34 (2022) 12, pp. 4592-4608

Persistent link: https://www.econbiz.de/10013455343

Brand betrayal, post-purchase regret, and consumer responses to hedonic versus utilitarian products : the moderating role of betrayal discovery mode

Sameeni, Maleeha Shahid; Ahmad, Wasim; Filieri, Raffaele - In: Journal of business research : JBR 141 (2022), pp. 137-150

Persistent link: https://www.econbiz.de/10013167963

Brand bullying : from stressing to expressing

Kucuk, S. Umit; Aledin, Samil A. - In: Qualitative market research : an international journal 25 (2022) 1, pp. 60-79

Persistent link: https://www.econbiz.de/10013162191

Brand Capital and Corporate Dividend Payout Policies

Akindayomi, Akinloye; Omoge, Akinyemi - 2022

We examine the relation between a firm’s brand capital and its dividend payout policy. Investors tend to consider several variables when purchasing a firm’s stock. Irrespective of the investor’s incentive to buy a company’s stock (dividend-paying versus capital gains stock), the...

Persistent link: https://www.econbiz.de/10013298558

Brand Capital and Corporate Misconduct

Cui, Yachen; Farjana, Ashupta - 2022

We examine the relationship between brand capital and corporate misconduct. From the Violation Tracker dataset, we collected a sample of 13,105 regulatory violations between 2000 to 2021, conducted by 606 unique US firms. First, in a sample of public firms with none and at least one violation,...

Persistent link: https://www.econbiz.de/10014236417

Brand capital and stock price crash risk

Hasan, Mostafa Monzur; Taylor, Grantley; Richardson, Grant - In: Management science : journal of the Institute for … 68 (2022) 10, pp. 7221-7247

Persistent link: https://www.econbiz.de/10013545967

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