Aragonés-Jericó, Cristina; Rodríguez-Santos, Carmen; … - In: Consumer Behavior in Tourism and Hospitality 17 (2022) 4, pp. 498-513
Purpose In the context of Brexit, this study aims to analyse whether the worsening of the UK’s image might have triggered: worse feelings towards the tourism workers and a decrease in the final intention to travel to the UK. This paper compares responses from high and low-context tourists to...