Country image of gastronomy and branding Hawker Culture : local consumers' perception
Bona Kim, Derrick C.H. Lee, Bee-Lia Chua, Heesup Han
| Year of publication: |
2022
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|---|---|
| Authors: | Kim, Bona ; Lee, Derrick C. H. ; Chua, Bee-Lia ; Han, Heesup |
| Published in: |
Tourism management perspectives : TMP. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 2672710-9. - Vol. 44.2022, p. 1-13
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| Subject: | Brand equity dimensions | Brand resonance model | Country image of gastronomy | Hawker Culture | Local diners' perception | UNESCO Creative Cities of Gastronomy | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Markenführung | Brand management | Gastronomie | Restaurant industry | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tmp.2022.101036 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013494190