Svane, Marita Susanna; Frandsen, Sanne - In: Journal of business ethics : JBE 189 (2024) 2, pp. 269-286
Following the global financial crisis, banks have become more regulated to advance ethical sales cultures throughout the sector. Based on case studies of three retail banks, we find that they construct the "appropriate advisor" in different ways. Inspired by Bakhtin's work on ethics, we propose...