Moraga-Gonzalez, Jose Luis; Sandor, Zsolt; Wildenbeest, … - Department of Business Economics and Public Policy, …
We study the role of search cost heterogeneity in four models of consumer search. The models cover markets for homogeneous and differentiated goods where consumers search non-sequentially and sequentially. When search costs are sufficiently dispersed, an increase in search costs (in the sense of...