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Theory in marketing
Cox, Reavis (contributor); Alderson, Wroe (contributor);  … - 1964 - 1. print
Persistent link: https://www.econbiz.de/10000674815
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"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa (contributor);  … - 2003
Persistent link: https://www.econbiz.de/10001752829
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Predicting customer lifetime value in multi-service industries
Donkers, Bas (contributor); Verhoef, Peter C. (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772103
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Which brands gain share from which brands? : Inference from store-level scanner data
Oest, Rutger van (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001811997
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Contagion and heterogeneity in new product diffusion : an empirical test
Van Den Bulte, Christophe (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812001
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Estimated parameters do not get the "wrong sign" due to collinearity across included variables
Franses, Philip Hans (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658835
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Persistence modeling for assessing marketing strategy performance
Dekimpe, Marnik G. (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828624
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"Marketing theory and applications" ; 2001=Vol. 12
Krishnan, Ram (contributor); Viswanathan, Madhu (contributor) - 2001
Persistent link: https://www.econbiz.de/10001796328
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"Marketing theory and applications" ; 2000=Vol. 11
Workman, John P. (contributor);  … - 2000
Persistent link: https://www.econbiz.de/10001796334
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The impact of brand and category characteristics on consumer stock-out reactions
Sloot, Laurens M. (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972