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subject:"Acceptance"
~subject:"Digitale Plattform"
~subject:"Internet"
~subject:"Mobile business"
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Acceptance
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9
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Pousttchi, Key
9
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1
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Electronic markets : EM ; the international journal of electronic commerce and business media
1
Electronic markets : the international journal on networked business
1
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1
HMD : Praxis der Wirtschaftsinformatik
1
Handbook of research on mobile marketing management
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Mobile marketing management : marketing objectives, campaign types and implementation techniques
Pousttchi, Key
;
Wiedemann, Dietmar G.
- In:
Handbook of research on mobile marketing management
,
(pp. 1-9)
.
2010
Persistent link: https://www.econbiz.de/10003919335
Saved in:
2
Gestaltung mobil-integrierter Geschäftsprozesse
Pousttchi, Key
;
Becker, Frank
- In:
HMD : Praxis der Wirtschaftsinformatik
49
(
2012
)
286
,
pp. 15-22
Persistent link: https://www.econbiz.de/10009577099
Saved in:
3
Requirements for personalized M-commerce : what drives consumers' use of social networks?
Becker, Laura
;
Pousttchi, Key
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
4
,
pp. 19-36
Persistent link: https://www.econbiz.de/10010252891
Saved in:
4
Referenzmodelle im Mobile Business - Analyse und Entwicklung neuer Rollen, Szenarien und Geschäftsmodelle
Hufenbach, Yvonne
-
2016
Persistent link: https://www.econbiz.de/10011522033
Saved in:
5
Mobile Payment in Deutschland : szenarienübergreifendes Referenzmodell für mobile Bezahlvorgänge
Pousttchi, Key
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002509264
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6
An apple a day : how the platform economy impacts value creation in the healthcare market
Gleiß, Alexander
;
Kohlhagen, Marco
;
Pousttchi, Key
- In:
Electronic markets : EM ; the international journal of …
31
(
2021
)
4
,
pp. 849-876
Persistent link: https://www.econbiz.de/10012797024
Saved in:
7
Surrounded by middlemen : how multi-sided platforms change the insurance industry
Pousttchi, Key
;
Gleiss, Alexander
- In:
Electronic markets : the international journal on …
29
(
2019
)
4
,
pp. 609-629
Persistent link: https://www.econbiz.de/10012139635
Saved in:
8
Handbook of research on mobile marketing management
Pousttchi, Key
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10004954755
Saved in:
9
Mobile Commerce : Grundlagen und Techniken ; mit 9 Tabellen
Turowski, Klaus
;
Pousttchi, Key
-
2004
Persistent link: https://www.econbiz.de/10001742903
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