Handbook of research on mobile marketing management
Key Pousttchi ; Dietmar G. Wiedemann
| Alternative title: | Mobile marketing management |
|---|---|
| Year of publication: |
2010
|
| Other Persons: | Pousttchi, Key (contributor) ; Wiedemann, Dietmar Georg (contributor) |
| Publisher: |
Hershey, Pa. [u.a.] : Business Science Reference |
| Subject: | Telemarketing | Internet |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXXII, 548 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-605-66074-5 |
| Classification: | Marketing ; Betriebliche Information und Kommunikation |
| Source: |
Persistent link: https://www.econbiz.de/10004954755