1. Labor Resists -- 2. Early Nineteenth-Century Changes -- 3. Examples of Mid-Nineteenth-Century Business Ethics in America -- 4. Rise of Industrialization -- 5. Ethics of the Firm and Strategic Behavior -- 6. John D. Rockefeller and Standard Oil -- 7. Rise of the Big Retail Merchants -- 8....

1. Introduction -- 2. Household and Family -- 3. Family: economic, social, and educational functions -- 4. Characteristics of the Chinese family system -- 5. Society and family clans in modern China -- 6. Transformation of family clans in modern China and the rise of family enterprises -- 7. The...

1. The historical evolution of the theory of the entrepreneur; Mariano Castro Valdivia. University of Jaen -- 2. How to do business in Castile: trade and financial companies (15th-16th centuries); David Carvajal. University of Valladolid -- 3. Simón Ruiz: a great entrepreneur in 16th-century...

1. Introduction -- 2. Understanding the bicycle as a product -- 3. Understanding the market through bicycle statistics -- 4. Marketing the bicycle -- 5. Twenty years of variety marketing in the Italian market: Cannondale 1998–2017 -- 6. Conclusion.