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The role of culture, competitiveness and economic performance in explaining academic performance : a global market analysis for international student segmentation
Baumann, Chris; Hamin - In: Journal of marketing for higher education 21 (2011) 2, pp. 181-201
Persistent link: https://www.econbiz.de/10009409031
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The educational placebo effect : branding higher education benefits student learning
Esteky, Sina; Kalati, S. H. - In: Journal of marketing for higher education 34 (2024) 1, pp. 246-261
Persistent link: https://www.econbiz.de/10014566960
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Perception of education quality in private universities of Bangladesh : a study from students' perspective
Akareem, Husain Salilul; Hossain, Syed Shahadat - In: Journal of marketing for higher education 22 (2012) 1, pp. 11-33
Persistent link: https://www.econbiz.de/10009657719
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Development of a model to analyze HEI image : a case based on a private and a public university
Alcaide-Pulido, Purificación; Alves, Helena; … - In: Journal of marketing for higher education 27 (2017) 2, pp. 162-187
Persistent link: https://www.econbiz.de/10011794813
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Gratitude and its drivers within higher education
Cownie, Fiona - In: Journal of marketing for higher education 27 (2017) 2, pp. 290-308
Persistent link: https://www.econbiz.de/10011794862
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Cultural exploration as an antecedent of students' intention to attend university events : an extension of the theory of reasoned action
Harb, Ayman Abdo; Khliefat, Aahed; Alzghoul, Yahya A.; … - In: Journal of marketing for higher education 34 (2024) 1, pp. 72-94
Persistent link: https://www.econbiz.de/10014566934
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A comparative analysis of institutional commitment : are business students different?
Wardley, Leslie J.; Nadeau, John; Bélanger, Charles H. - In: Journal of marketing for higher education 34 (2024) 1, pp. 262-282
Persistent link: https://www.econbiz.de/10014566966
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Alternative pathways to legitimacy : promotional practices in the Ontario for-profit college sector
Pizarro Milian, Roger; Quirke, Linda - In: Journal of marketing for higher education 27 (2017) 1, pp. 77-98
Persistent link: https://www.econbiz.de/10011706654
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Do higher education institutes communicate trust well?
Gibbs, Paul; Dean, Aftab - In: Journal of marketing for higher education 25 (2015) 2, pp. 155-170
Persistent link: https://www.econbiz.de/10011497282
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Student co-creation behavior in higher education : the role of satisfaction with the university experience
Elsharnouby, Tamer H. - In: Journal of marketing for higher education 25 (2015) 2, pp. 238-262
Persistent link: https://www.econbiz.de/10011497297