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An exploratory study into emerging market SMEs' involvement in the circular economy : evidence from India's indigenous Ayurveda industry
Pereira, Vijay; Nandakumar, M. K.; Sahasranamam, Sreevas; … - In: Journal of business research : JBR 142 (2022), pp. 188-199
Persistent link: https://www.econbiz.de/10013168123
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From regional innovation systems to global innovation hubs : evidence of a Quadruple Helix from an emerging economy
Malik, Ashish; Sharma, Piyush; Pereira, Vijay; Temouri, Yama - In: Journal of business research : JBR 128 (2021), pp. 587-598
Persistent link: https://www.econbiz.de/10012494518
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Health marketing in an emerging market : the critical role of signaling theory in breast cancer awareness
Fletcher-Brown, Judith; Pereira, Vijay; Nyadzayo, … - In: Journal of business research : JBR 86 (2018), pp. 416-434
Persistent link: https://www.econbiz.de/10011855370
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Customer engagement strategies within family businesses in emerging economies : a multi-method study
Pereira, Vijay; Laker, Benjamin; Bamel, Umesh; Sharma, … - In: Journal of business research : JBR 174 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10014549458
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Esoteric governance mechanism and collective brand equity creation in confederated organizations : evidence from an emerging economy
Basu, Shubhabrata; Pereira, Vijay; Sinha, Paresha; … - In: Journal of business research : JBR 149 (2022), pp. 217-230
Persistent link: https://www.econbiz.de/10013325589