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type_genre:"Fallstudie"
~person:"Frischhut, Birgit"
~person:"Hoholm, Thomas"
~person:"Korsunova, Angelina"
~subject:"Ethnologie"
~type_genre:"Aufsatz in Zeitschrift"
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Frischhut, Birgit
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Industrial marketing management : the international journal for industrial and high-tech firms
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Sustainability
innovation
at the base of the pyramid through multi-sited rapid ethnography
Halme, Minna
;
Kourula, Arno
;
Kallio, Galina
; …
- In:
Corporate social responsibility and environmental management
23
(
2016
)
2
,
pp. 113-128
Persistent link: https://www.econbiz.de/10011488056
Saved in:
2
Mobile ethnography : a pioneering research approach for customer-centered destination management
Stickdorn, Marc
;
Frischhut, Birgit
;
Schmid, Josef S.
- In:
Tourism analysis : an interdisciplinary tourism & …
19
(
2014
)
4
,
pp. 491-503
Persistent link: https://www.econbiz.de/10010429794
Saved in:
3
Studying
innovation
processes in real-time : the promises and challenges of ethnography
Hoholm, Thomas
;
Araujo, Luis
- In:
Industrial marketing management : the international …
40
(
2011
)
6
,
pp. 933-939
Persistent link: https://www.econbiz.de/10009349161
Saved in:
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