Mobile ethnography : a pioneering research approach for customer-centered destination management
Year of publication: |
2014
|
---|---|
Authors: | Stickdorn, Marc ; Frischhut, Birgit ; Schmid, Josef S. |
Published in: |
Tourism analysis : an interdisciplinary tourism & hospitality journal. - Putnam Valley, NY : Cognizant, LLC., ISSN 1083-5423, ZDB-ID 2019463-8. - Vol. 19.2014, 4, p. 491-503
|
Subject: | Customer experience | Destination management | Mobile ethnography | Service design | Service innovation | Ethnologie | Ethnology | Tourismuswirtschaft | Tourism industry | Innovation | Destinationsmanagement | Beziehungsmarketing | Relationship marketing | Mobilkommunikation | Mobile communications | Dienstleistungsinnovation | Kundenzufriedenheit | Customer satisfaction | Dienstleistung | Services |
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