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Strategic imperatives for new product success : an internal stakeholder perspective

Sahi, Gurjeet Kaur; Mahajan, Rupali; Jones, Paul - In: Journal of innovation & knowledge : JIK 9 (2024) 1, pp. 1-14

Purpose Due to a high failure rate of new products, there is an urgent need to probe the drivers of new product success, by probing internal and external factors. Thus, our study empirically examines the synergistic effects of market orientation and entrepreneurial orientation (external focus)...

Persistent link: https://www.econbiz.de/10014507115

Service innovation capability in social and health care SMEs : the impact of market orientation and technology orientation

Joensuu-Salo, Sanna; Kangas, Emilia; Mäklopelkola, Jutta - In: Journal of enterprising culture 29 (2021) 3, pp. 183-206

Persistent link: https://www.econbiz.de/10012644019

Market orientation and new product superiority among small and medium-sized enterprises (SMEs) : the moderating role of innovation capability

Dogbe, Courage Simon Kofi; Tian, Hong-Yun; Pomegbe, … - In: International journal of innovation management 24 (2020) 5, pp. 2050043-1-2050043-25

Persistent link: https://www.econbiz.de/10012271383

How to innovate toward an ambidextrous business model? : the role of dynamic capabilities and market orientation

Randhawa, Krithika; Wilden, Ralf; Gudergan, Siegfried - In: Journal of business research : JBR 130 (2021), pp. 618-634

Persistent link: https://www.econbiz.de/10012544889

The impact of market orientation on innovativeness : evidence from Yemeni SMEs

Alhakimi, Wail; Mahmoud, Mohammed - In: Asia Pacific journal of innovation and entrepreneurship … 14 (2020) 1, pp. 47-59

Persistent link: https://www.econbiz.de/10012548960

New product development during the last ten years : the ongoing debate and future avenues

Marzi, Giacomo; Ciampi, Francesco; Dalli, Daniele; … - In: IEEE transactions on engineering management : EM 68 (2021) 1, pp. 330-344

Persistent link: https://www.econbiz.de/10013190441

Market orientation, performance and the mediating role of innovation in Indonesian SMEs

D'Souza, Clare M.; Nanere, Marthin; Marimuthu, Malliga; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 10, pp. 2314-2330

Persistent link: https://www.econbiz.de/10013553000

Market orientation and innovation on corporate performance : a study of food and beverage sector SMEs in Surabaya

Poerwanto, Irwan; Hussein, Ananda Sabil; Sri Palupi … - 2022

Persistent link: https://www.econbiz.de/10013355124

Market orientation and business performance : the mediating role of total quality management and service innovation among Moslem fashion macro, small and medium enterprises in Indo...

Fikri, Amar Reza; Ratnasari, Ririn Tri; Aidi Ahmi; … - In: Journal of Islamic accounting and business research 13 (2022) 8, pp. 1234-1252

Persistent link: https://www.econbiz.de/10013373570

The influence of market orientation, risk taking and innovative performance on new product performance : a case of Gauteng Province in South Africa

Chinomona, Elizabeth - In: African journal of business and economic research : AJBER 18 (2023) 2, pp. 205-231

Persistent link: https://www.econbiz.de/10014567029