Market orientation and new product superiority among small and medium-sized enterprises (SMEs) : the moderating role of innovation capability
Courage Simon Kofi Dogbe, Hong-Yun Tian, Wisdom Wise Kwabla Pomegbe, Sampson Ato Sarsah and Charles Oduro Acheampong Otoo
| Year of publication: |
2020
|
|---|---|
| Authors: | Dogbe, Courage Simon Kofi ; Tian, Hong-Yun ; Pomegbe, Wisdom Wise Kwabla ; Sarsah, Sampson Ato ; Otoo, Charles Oduro Acheampong |
| Published in: |
International journal of innovation management. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 1339582-8. - Vol. 24.2020, 5, p. 2050043-1-2050043-25
|
| Subject: | Market orientation | new product superiority | SMEs | innovation capability | KMU | SME | Innovation | Marketingmanagement | Marketing management | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1142/S1363919620500437 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012271383