//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"free"
~institution:"AMA Summer Academic Conference <2023, San Francisco, Calif.>"
~institution:"Erasmus Research Institute of Management"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Werbung
Consumer behaviour
3
Konsumentenverhalten
3
Advertising effects
2
Brand management
2
Markenführung
2
Werbewirkung
2
Advertising
1
Brand
1
Category Management
1
Category management
1
Corporate reputation
1
Firmenimage
1
Markenartikel
1
Marketing management
1
Marketing theory
1
Marketingmanagement
1
Marketingtheorie
1
Perception
1
Theorie
1
Theory
1
Wahrnehmung
1
more ...
less ...
Online availability
All
Free
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
1
Author
All
Loef, Joost
1
Verlegh, Peeter W. J.
1
Institution
All
AMA Summer Academic Conference <2023, San Francisco, Calif.>
Erasmus Research Institute of Management
National Bureau of Economic Research
8
Ernst-Moritz-Arndt-Universität Greifswald
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Universität Bremen
1
Published in...
All
ERIM report series research in management
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Cognitive and affective consequences of two types of incongruent advertising
Loef, Joost
(
contributor
);
Verlegh, Peeter W. J.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660052
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->