Value brands : cheap or trendy? : an investigation into young consumers and supermarket clothing
Year of publication: |
2010
|
---|---|
Authors: | Ross, Jill ; Harradine, Rod |
Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 14.2010, 3, p. 350-366
|
Subject: | SB-Warenhaus | Hypermarket | Mode | Fashion | Markenartikel | Brand | Niedrigpreisstrategie | Low-cost strategy | Konsumentenverhalten | Consumer behaviour | Jugendliche | Youth |
-
Wu, Meng-Shan, (2015)
-
Validating fashion brand centrality scale amongst young adults
Sarkar, Abhigyan, (2017)
-
Are young adult Chinese status and fashion clothing brand conscious?
O'Cass, Aron, (2014)
- More ...
-
Fashion value brands : the relationship between identity and image
Ross, Jill, (2011)
-
Harradine, Rod, (2007)
-
Harradine, Rod, (2007)
- More ...