Zhang, Mingxia; Sexton, Richard J.; Alston, Julian M. - Agricultural and Applied Economics Association - AAEA - 1999
A two-stage model is developed to study food processing firms' brand advertising and its welfare effects on farmers in a duopsony/duoploy setting. In stage 1 firms compete to differentiate their products through brand advertising, and in stage 2 firms engage in quality competition. Farmers may...