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Modeling Advertising Expenditures and Spillover Effects Applied to the U.S. Non-Alcoholic Beverage Industry: Vector Autoregression (VAR) and Polynomial Distributed Lag (PDL) Approa...

Dharmasena, Senarath; Capps Jr., Oral; Bessler, David A. - Agricultural and Applied Economics Association - AAEA - 2012

The non-alcoholic beverage market in the U.S. is a multi-billion dollar industry growing steadily over the past decade. Also, non-alcoholic beverages are among the most heavily advertised food and beverage groups in the United States. Several studies pertaining to non-alcoholic beverages...

Persistent link: https://www.econbiz.de/10010881070

Spatial Price Competition in the Non-Alcoholic Beverage Industry in the United States

Dharmasena, Senarath; Capps Jr., Oral - Agricultural and Applied Economics Association - AAEA - 2012

Persistent link: https://www.econbiz.de/10010916641

EVALUATING THE POTENTIAL FOR LOCAL FOOD PRODUCTS IN HISPANIC MARKETS

Martinez, Samuel Cardona; Patterson, Paul M. - Agricultural and Applied Economics Association - AAEA - 2004

Evaluations on the effectiveness of state and origin branding programs remain relatively scant and generally have not focused on specific target populations, including the fastest growing group-Hispanic consumers. This study evaluates the effectiveness of the Arizona Grown brand and the nascent...

Persistent link: https://www.econbiz.de/10005806679

Analysis of the Effects of a Healthy Dining Campaign on Sales of Healthy Menu Items

Patterson, Paul M.; Acharya, Ram N.; Schmitz, Troy G.; … - Agricultural and Applied Economics Association - AAEA - 2002

of a social marketing campaign in promoting the sale of healthy menu items. …

Persistent link: https://www.econbiz.de/10004989224

Analysis of Marketing Margins under Food Recalls and BSE Outbreaks in the U.S. Beef Industry

Dhoubhadel, Sunil P.; Castillo, Sergio C.; Capps Jr., Oral - Agricultural and Applied Economics Association - AAEA - 2009

marketing chain. To shed light on this issue, we estimate the collective impact of Bovine Spongiform Encephalopathy (BSE) and … food recalls on marketing margins associated with the U.S. beef industry over time. In previous research, the effects of … estimates of elasticities of price transmission along the marketing chain. …

Persistent link: https://www.econbiz.de/10005012687

The Economic Effects of New Product Beef Promotion in Guatemala

Leister, Amanda M.; Capps Jr., Oral; Rosson III, C. Parr - Agricultural and Applied Economics Association - AAEA - 2008

The implementation of the Central America-Dominican Republic Free Trade Agreement (CAFTA-DR) has expanded trade opportunities for U.S. agricultural producers. U.S. beef is an important product affected by the agreement, and the United States Meat Export Federation (USMEF) invested in a new...

Persistent link: https://www.econbiz.de/10005039315

RETAIL CONTRACTING AND GROWER PRICES

Patterson, Paul M.; Richards, Timothy J. - Agricultural and Applied Economics Association - AAEA - 2001

Contracting directly between produce shippers and retailers is growing in importance. Retailers seek to obtain reliable supplies, while reducing their reliance on recurring market transactions. Producers seek stable prices and market access. These private transactions diminish spot market...

Persistent link: https://www.econbiz.de/10005503591

THE IMPACT OF PROMOTION AND ADVERTISING ON CHOICE OF FRUIT CATEGORY AND APPLE VARIETY: A LATENT-CLASS APPROACH

Richards, Timothy J.; Patterson, Paul M. - Agricultural and Applied Economics Association - AAEA - 1999

differences among them, suggesting that fruit-marketers should target their marketing activities in order to improve their …

Persistent link: https://www.econbiz.de/10005525917

NEW VARIETIES AND THE RETURNS TO COMMODITY PROMOTION: WASHINGTON FUJI APPLES

Richards, Timothy J.; Patterson, Paul M. - Agricultural and Applied Economics Association - AAEA - 1998

The Fugi apple variety is relatively new in the U.S. As a new product, questions concern the relative impact of consumer learning by experience, by variety-specific promotion, or by generic apple promotion. Estimates show each to have a positive impact. Changes in producer surplus provide a...

Persistent link: https://www.econbiz.de/10005536439

EMPIRICAL INVESTIGATION OF THE IMPACT OF THE 2007 RECALL ON THE DEMAND FOR PEANUT BUTTER BRANDS

Bakhtavoryan, Rafael; Capps Jr., Oral; Salin, Victoria - Agricultural and Applied Economics Association - AAEA - 2011

The US Food and Drug Administration confirmed in February 2007 that a major foodborne illness outbreak was caused by two peanut butter brands, Peter Pan and Great Value, manufactured by ConAgra Foods Inc. at its Sylvester, Georgia, processing plant. As a result, on February 14, 2007, ConAgra...

Persistent link: https://www.econbiz.de/10009002506