Analysis of the Effects of a Healthy Dining Campaign on Sales of Healthy Menu Items

Although so-called "Heart Healthy" menu items exist, restaurateurs rarely promote them and consumers seem to avoid them. Still, concerns over obesity and poor nutrition have become priority policy issues. This study evaluates the effectiveness of a social marketing campaign in promoting the sale of healthy menu items.

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Year of publication:	2002
Authors:	Patterson, Paul M. ; Acharya, Ram N. ; Schmitz, Troy G. ; Foerster, Susan B. ; Hill, Esther ; Jones, Anita ; Bohm, Erica
Institutions:	Agricultural and Applied Economics Association - AAEA
Subject:	Food Consumption/Nutrition/Food Safety \| Marketing

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Extent:	application/pdf
Series:	2002 Annual meeting, July 28-31, Long Beach, CA.
Type of publication:	Book / Working Paper
Notes:	The text is part of a series 2002 Annual meeting, July 28-31, Long Beach, CA Number 19892
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10004989224