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THE EFFECT OF GENERIC DAIRY ADVERTISING ON THE HOUSEHOLD DEMAND FOR MILK AND CHEESE

Schmit, Todd M.; Chung, Chanjin; Dong, Diansheng; … - Agricultural and Applied Economics Association - AAEA - 2000

Consistent two-step censored estimation is applied to household demand equations for disaggregated milk and cheese products. The long-run advertising elasticity for total milk was positive, largely due to low fat milk; however the elasticity for cheese was not significant, and only shredded...

Persistent link: https://www.econbiz.de/10005320423

ACTUAL PURCHASE VS. INTENDED PURCHASE: DO CONSUMERS BUY WHAT THEY SAY?

Rimal, Arbindra; Fletcher, Stanley M.; McWatters, Kay H. - Agricultural and Applied Economics Association - AAEA - 1999

A bivariate probit model was used to examine the relationship between actual and intended purchase of irradiated beef. The likelihood ratio test rejected the equality of parameters affecting actual and intended purchase decisions. Actual purchases were affected by package labels and appearance,...

Persistent link: https://www.econbiz.de/10005338148

ADVERTISING, STRUCTURAL CHANGE, AND U.S. NON-ALCOHOLIC BEVERAGE DEMAND

Xiao, Hui; Kinnucan, Henry W.; Kaiser, Harry M. - Agricultural and Applied Economics Association - AAEA - 1998

The dominant trend in U.S. non-alcoholic consumption over the past two decades has been a steady increase in soft-drink consumption, largely at the expense of milk and coffee and tea consumption. Our analysis suggests that the primary factors affecting this is that the price, advertising, and...

Persistent link: https://www.econbiz.de/10005338784

Contract Marketing after the 2002 Farm Act: The Case of Peanuts

Revoredo-Giha, Cesar; Nadolnyak, Denis A.; Fletcher, … - Agricultural and Applied Economics Association - AAEA - 2005

The elimination of the marketing quota system that regulated the peanut market since the 1930s has been accompanied by … the emergence of marketing contracts between farmers and peanut buyers (mainly peanut shellers). Two types of contracts … the main role of the contracts is to replace the marketing structure existing prior the 2002 Farm Act, where peanut …

Persistent link: https://www.econbiz.de/10005803363

The Effect of Wal-Mart Supercenters on Grocery Prices in New England

Volpe III, Richard J.; Lavoie, Nathalie - Agricultural and Applied Economics Association - AAEA - 2005

This study analyzes the effect of the presence of Wal-Mart Supercenters on the prices at conventional supermarkets in Massachusetts, Connecticut, and Rhode Island. Using price indexes constructed from primary price data on a basket of 54 goods and holding several demographics and market...

Persistent link: https://www.econbiz.de/10005803400

Voluntary Funding for Generic Advertising Using a Provision Point Mechanism: An Experimental Analysis of Option Assurance

Poe, Gregory L.; Kaiser, Harry M.; Messer, Kent D. - Agricultural and Applied Economics Association - AAEA - 2006

check-off programs for funding commodity marketing programs that would separately fund the minimum administrative capacity … and the more costly full marketing program. In these mechanisms, even if a funding shortfall occurs for the full marketing …

Persistent link: https://www.econbiz.de/10005060249

THE DAIRY CASE MANAGEMENT PROGRAM: DOES IT MOOOVE MORE MILK?

Schmit, Todd M.; Kaiser, Harry M. - Agricultural and Applied Economics Association - AAEA - 2004

High increases in media advertising costs have caused a shift away from generic advertising to other promotional activities. A relatively new retail-level promotional activity is the Dairy Case Management Program aimed at improving the management, appearance, and operation of the dairy case. An...

Persistent link: https://www.econbiz.de/10005500375

FINDINGS OF PRICING-TO-MARKET: MARKET SEGMENTATION OR PRODUCT DIFFERENTIATION?

Lavoie, Nathalie; Liu, Qihong - Agricultural and Applied Economics Association - AAEA - 2004

Pricing to market (PTM) has been examined extensively in the recent trade literature using Knetter's (1989) model. The technique is typically applied using export unit values that aggregate differentiated products. We examine the potential bias in PTM results when using export unit values using...

Persistent link: https://www.econbiz.de/10005500413

Status-Quo-Bias and Voluntary Contributions: Can Lab Experiments Parallel Real World Outcomes for Generic Advertising?

Messer, Kent D.; Kaiser, Harry M.; Schulze, William D. - Agricultural and Applied Economics Association - AAEA - 2004

Many commodities have programs assessing producers for generic advertising. Ads such as "Got Milk?" and the "Incredible Edible Egg" are a public good for producers. Most of these programs originally used the Voluntary Contribution Mechanism, but have now become mandatory because of free-riding....

Persistent link: https://www.econbiz.de/10005500437

MODELING THE EFFECTS OF GENERIC ADVERTISING ON THE DEMAND FOR FLUID MILK AND CHEESE: A TIME-VARYING PARAMETER APPLICATION

Schmit, Todd M.; Kaiser, Harry M. - Agricultural and Applied Economics Association - AAEA - 2002

Previous constant-parameter demand models have estimated generic advertising elasticities for cheese to be below that for fluid milk. We relax this assumption, allowing for generic advertising response to vary over time. Cheese advertising elasticities were found below fluid milk up until the...

Persistent link: https://www.econbiz.de/10005460335