ADVERTISING, STRUCTURAL CHANGE, AND U.S. NON-ALCOHOLIC BEVERAGE DEMAND

The dominant trend in U.S. non-alcoholic consumption over the past two decades has been a steady increase in soft-drink consumption, largely at the expense of milk and coffee and tea consumption. Our analysis suggests that the primary factors affecting this is that the price, advertising, and demographic elasticities estimated from the Rotterdam model are much smaller than the adjusted trend coefficients and the expenditure elasticities.

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Year of publication:	1998
Authors:	Xiao, Hui ; Kinnucan, Henry W. ; Kaiser, Harry M.
Institutions:	Agricultural and Applied Economics Association - AAEA
Subject:	Consumer/Household Economics \| Demand and Price Analysis \| Marketing

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Extent:	application/pdf
Series:	1998 Annual meeting, August 2-5, Salt Lake City, UT.
Type of publication:	Book / Working Paper
Notes:	The text is part of a series 1998 Annual meeting, August 2-5, Salt Lake City, UT Number 20885
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10005338784