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Market Orientation and Profitability: Evidence from Homogeneous Markets

Micheels, Eric T.; Gow, Hamish R. - Agricultural and Applied Economics Association - AAEA - 2008

Persistent link: https://www.econbiz.de/10005327975

Farmer Identification and Commitment Responses to Institutional Change in Marketing Channel Structures

Gow, Hamish R.; Stevenson, Mark; Westgren, Randall E.; … - Agricultural and Applied Economics Association - AAEA - 2005

The structure of the New Zealand merino industry has been through a period of rapid organizational change and marketing … price to a market structure composed of both privately controlled strongly vertically integrated marketing initiatives … concurrently along side the traditional spot auction markets. The emergence of these new marketing structures has thus forced …

Persistent link: https://www.econbiz.de/10005803391

Investment and Income Responses to Marketing Channel Choice

Gow, Hamish R.; Shanoyan, Aleksan - Agricultural and Applied Economics Association - AAEA - 2006

Persistent link: https://www.econbiz.de/10005804941

EVALUATING THE POTENTIAL FOR LOCAL FOOD PRODUCTS IN HISPANIC MARKETS

Martinez, Samuel Cardona; Patterson, Paul M. - Agricultural and Applied Economics Association - AAEA - 2004

Evaluations on the effectiveness of state and origin branding programs remain relatively scant and generally have not focused on specific target populations, including the fastest growing group-Hispanic consumers. This study evaluates the effectiveness of the Arizona Grown brand and the nascent...

Persistent link: https://www.econbiz.de/10005806679

Analysis of the Effects of a Healthy Dining Campaign on Sales of Healthy Menu Items

Patterson, Paul M.; Acharya, Ram N.; Schmitz, Troy G.; … - Agricultural and Applied Economics Association - AAEA - 2002

of a social marketing campaign in promoting the sale of healthy menu items. …

Persistent link: https://www.econbiz.de/10004989224

RETAIL CONTRACTING AND GROWER PRICES

Patterson, Paul M.; Richards, Timothy J. - Agricultural and Applied Economics Association - AAEA - 2001

Contracting directly between produce shippers and retailers is growing in importance. Retailers seek to obtain reliable supplies, while reducing their reliance on recurring market transactions. Producers seek stable prices and market access. These private transactions diminish spot market...

Persistent link: https://www.econbiz.de/10005503591

THE IMPACT OF PROMOTION AND ADVERTISING ON CHOICE OF FRUIT CATEGORY AND APPLE VARIETY: A LATENT-CLASS APPROACH

Richards, Timothy J.; Patterson, Paul M. - Agricultural and Applied Economics Association - AAEA - 1999

differences among them, suggesting that fruit-marketers should target their marketing activities in order to improve their …

Persistent link: https://www.econbiz.de/10005525917

NEW VARIETIES AND THE RETURNS TO COMMODITY PROMOTION: WASHINGTON FUJI APPLES

Richards, Timothy J.; Patterson, Paul M. - Agricultural and Applied Economics Association - AAEA - 1998

The Fugi apple variety is relatively new in the U.S. As a new product, questions concern the relative impact of consumer learning by experience, by variety-specific promotion, or by generic apple promotion. Estimates show each to have a positive impact. Changes in producer surplus provide a...

Persistent link: https://www.econbiz.de/10005536439

The Impact of Alternative Market Orientation Strategies on Firm Performance: Customer versus Competitor Orientation

Micheels, Eric T.; Gow, Hamish R. - Agricultural and Applied Economics Association - AAEA - 2010

Research studies have differed over the importance of the relative emphasis of a customer versus competitor orientation in the development of a market orientation (Slater and Narver, 1994; Tajeddini, 2010). In this study, we assess whether the emphasis of one component over another of a market...

Persistent link: https://www.econbiz.de/10009020414

Public and Private Institutional Responses to Advocacy Attacks: The Case of the Global Cocoa Industry and Child Labour Abuse

Clark, Alexandra; Gow, Hamish R. - Agricultural and Applied Economics Association - AAEA - 2011

production and marketing processes (Bowmar and Gow, 2009). Advocacy groups have used these attacks to exploit the growing …

Persistent link: https://www.econbiz.de/10009024954