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Risk Attitude & the Structure of Decision Making: Evidence from the Hog Industry

Franken, Jason R.V.; Pennings, Joost M.E.; Garcia, Philip - Agricultural and Applied Economics Association - AAEA - 2011

for owner-managers making marketing decisions. We assess whether managerial/firm characteristics directly affect the …

Persistent link: https://www.econbiz.de/10009021488

Marketing Cooperatives' Equity Sources: An Empirical Study

Kalogeras, Nikos; Pennings, Joost M.E. - Agricultural and Applied Economics Association - AAEA - 2013

Persistent link: https://www.econbiz.de/10010916158

Measuring Risk Attitude and Relation to Marketing Behavior

Franken, Jason R.V.; Pennings, Joost M.E.; Garcia, Philip - Agricultural and Applied Economics Association - AAEA - 2012

expected utility theory, is related to several marketing alternatives, but does not exhibit substantially greater explanatory …

Persistent link: https://www.econbiz.de/10010916377

Why Do Commodity Futures Markets Exist? Their Role in Managing Marketing Channel Relationships

Pennings, Joost M.E.; Egelkraut, Thorsten M. - Agricultural and Applied Economics Association - AAEA - 2005

explains why we observe marketing channel structures despite the different contract preferences of the parties involved. The … risk perceptions, along with marketing institutions like futures markets, shape interorganizational relationships. …

Persistent link: https://www.econbiz.de/10005327299

EVALUATING THE POTENTIAL FOR LOCAL FOOD PRODUCTS IN HISPANIC MARKETS

Martinez, Samuel Cardona; Patterson, Paul M. - Agricultural and Applied Economics Association - AAEA - 2004

Evaluations on the effectiveness of state and origin branding programs remain relatively scant and generally have not focused on specific target populations, including the fastest growing group-Hispanic consumers. This study evaluates the effectiveness of the Arizona Grown brand and the nascent...

Persistent link: https://www.econbiz.de/10005806679

Analysis of the Effects of a Healthy Dining Campaign on Sales of Healthy Menu Items

Patterson, Paul M.; Acharya, Ram N.; Schmitz, Troy G.; … - Agricultural and Applied Economics Association - AAEA - 2002

of a social marketing campaign in promoting the sale of healthy menu items. …

Persistent link: https://www.econbiz.de/10004989224

What Drives How Much Crop Producers Sell in Spot, Forward, and Futures Markets?

Franken, Jason R.V.; Pennings, Joost M.E. - Agricultural and Applied Economics Association - AAEA - 2009

Crop producers have numerous marketing and risk management tools available. Research relating producers’ risk attitudes …

Persistent link: https://www.econbiz.de/10005000491

THE IMPACT OF MARKETING ADVISORY SERVICE RECOMMENDATIONS ON PRODUCERS' MARKETING DECISIONS

Pennings, Joost M.E.; Isengildina, Olga; Irwin, Scott H.; … - Agricultural and Applied Economics Association - AAEA - 2004

producers' marketing philosophy are hypothesized to influence the impact of MAS on producers' marketing decisions. Data from 656 … U.S. producers were used and the impact of MAS on producers' marketing decisions was tested using an ordered probit … recommendations are delivered, and the match between MAS and producer's marketing philosophy are important factors explaining the …

Persistent link: https://www.econbiz.de/10005060953

TIME SERIES ANALYSIS OF A PRINCIPAL-AGENT MODEL TO ASSESS RISK SHIFTING AND BARGAINING POWER IN COMMODITY MARKETING CHANNELS

Kuiper, W. Erno; Kuwornu, John K.M.; Pennings, Joost M.E. - Agricultural and Applied Economics Association - AAEA - 2003

We apply the classic agency model to investigate risk shifting in an agricultural marketing channel, using time series … contract can still be optimal if the fixed payment is negative. Empirical results for the Dutch potato marketing channel …

Persistent link: https://www.econbiz.de/10005493618

RETAIL CONTRACTING AND GROWER PRICES

Patterson, Paul M.; Richards, Timothy J. - Agricultural and Applied Economics Association - AAEA - 2001

Contracting directly between produce shippers and retailers is growing in importance. Retailers seek to obtain reliable supplies, while reducing their reliance on recurring market transactions. Producers seek stable prices and market access. These private transactions diminish spot market...

Persistent link: https://www.econbiz.de/10005503591