important also for marketing researchers. More generally, if pluralistic societies like ours wish to remain harmonious and …

For an academic, finding an audience is critical. However, finding an audience is not always easy for most marketing …, public policy, industry, or society in general. It finds that the academic audience for marketing research is: (1) often … under pressure, due to: (1) the difficult translation of academic marketing research to marketing education; (2) shifting …

In this paper we describe three types of applications of information technology in marketing. These are (1 …) applications that focus on improving the efficiency of marketing processes; (2) applications that focus on improving the … effectiveness of marketing management; and (3) applications that improve the strategic position of organizations within a marketing …

bijzonder Marketing Models aan de Faculteit Bedrijfskunde van de Erasmus Universiteit Rotterdam op 7 maart 2003 …