Embracing Diversity
Year of publication: |
2015-03-13
|
---|---|
Authors: | Puntoni, Puntoni, S. |
Institutions: | Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam |
Subject: | Marketing | Diversity | Marketplace inclusiveness | Globalization | Branding | Consumer behavior | Business and society |
Extent: | application/pdf |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Notes: | The text is part of a series RePEc:ems:euriar Number EIA-2015-061-MKT 4 pages long |
Classification: | M30 - Marketing and Advertising. General ; F - International Economics |
Source: |
-
Bridging brand parity with insights regarding consumer behavior
Turunç, Ömer, (2024)
-
Brand Differentiation in German Online Job Boards
Palinkas, Tami, (2014)
-
Maiwald, Anna, (2014)
- More ...
-
The Impact of Cultural Symbols and Spokesperson Identity on Attitudes and Intentions
Lenoir, Lenoir, A-S.I., (2013)
-
Puntoni, Puntoni, S., (2006)
-
“Emotional” versus “Emotioneel”: Advertising Language and Emotional Appraisal
Puntoni, Puntoni, S., (2006)
- More ...