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Issues in evaluating generic promotion in the food chain

Goddard, Ellen W.; Freebairn, John W.; Griffith, Garry R. - Australian Agricultural and Resource Economics Society … - 2003

marketing literature on brand/private label strategies. Conversely, that literature does not often consider the implication of … main marketing goal. This issue becomes more relevant for exporting countries such as Australia given the requirement for …

Persistent link: https://www.econbiz.de/10008519190

The Impact of Market Advisory Service Recommendations on Producers' Marketing Decisions

Pennings, Joost M.E.; Isengildina, Olga; Irwin, Scott H.; … - In: Journal of Agricultural and Resource Economics 29 (2004) 02

producers' marketing philosophy, are important factors explaining the impact of MAS recommendations. Risk attitude does not …' marketing decisions …

Persistent link: https://www.econbiz.de/10005484176

The Value of USDA Situation and Outlook Information in Hog and Cattle Markets

Good, Darrel L.; Irwin, Scott H.; Isengildina, Olga - In: Journal of Agricultural and Resource Economics 31 (2006) 02

This study investigates the impact of six major USDA reports in hog and cattle markets: Cattle; Cattle on Feed; Cold Storage; Hogs and Pigs; Livestock, Dairy, and Poultry Outlook (LDPO); and World Agricultural Supply and Demand Estimates (WASDE). A TARCH-in-mean model, with dummy variables to measure...

Persistent link: https://www.econbiz.de/10005525445