Issues in evaluating generic promotion in the food chain
Year of publication: |
2003-02
|
---|---|
Authors: | Goddard, Ellen W. ; Freebairn, John W. ; Griffith, Garry R. |
Institutions: | Australian Agricultural and Resource Economics Society - AARES |
Subject: | generic promotion | brand promotion | private label | market power | Agribusiness | Marketing |
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