This paper develops a model of demand estimation in which consumers learn about their true preferences through consumption experiences. We develop a theoretical model of Bayesian updating, perform comparative statics over the model, and show how the theoretical model can be consistently...

We present a new Bayesian econometric speci…cation for a hypothetical Discrete Choice Experiment (DCE) incorporating respondent ranking information about attribute impor- tance. Our results indicate that a DCE debrie…ng question that asks respondents to rank the importance of attributes helps...

We investigate the market in bespoke essays from commercial providers which students buy to submit at their University. We conduct choice experiments at 3 universities to investigate students’willingness to enter the market. Half of the sample reveal a willingness to buy. We identify...