Aibar-Guzmán, Cristina; Somohano-Rodríguez, Francisco M. - In: Administrative Sciences : open access journal 11 (2021) 1/33, pp. 1-15
invest in eco-product innovation are valued by consumers, showing higher growth. Specifically, we propose that eco …-product innovation has a positive effect on a firm's sales growth. Additionally, we aim to analyze the consumers' preferences in relation … corresponding to the period 2002-2017 (51,666 observations) show that proactive environmental innovation strategies are positively …
