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~accessRights:"free"
~isPartOf:"Administrative Sciences : open access journal"
~person:"Royo-Vela, Marcelo"
~subject:"Customer integration"
~subject:"Open innovation"
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Value co-creation process and measurement in 4.0 SMEs : an exploratory research in a B2B marketing
innovation
context
Royo-Vela, Marcelo
;
Velasquez Serrano, Mariell
- In:
Administrative Sciences : open access journal
11
(
2021
)
1/20
,
pp. 1-13
from using these technologies in marketing
innovation
processes. The second moment where value creation can be measured is …
Persistent link: https://www.econbiz.de/10012489374
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