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~accessRights:"free"
~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~person:"Defever, Christine"
~person:"Laroche, Michel"
~person:"Pelsmacker, Patrick de"
~person:"Pieniak, Zuzanna"
~person:"Schillewaert, Niels"
~person:"Van den Poel, Dirk"
~person:"Verbeke, Wim"
~person:"Verhoef, Peter C."
~subject:"Belgien"
~subject:"Direct marketing"
~subject:"Direktmarketing"
~subject:"Entscheidung"
~subject:"Entscheidungstheorie"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Relationship marketing"
~subject:"Viral marketing"
~type_genre:"Graue Literatur"
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Defever, Christine
Laroche, Michel
Pelsmacker, Patrick de
Pieniak, Zuzanna
Schillewaert, Niels
Van den Poel, Dirk
Verbeke, Wim
Verhoef, Peter C.
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Analyzing the cultural diversity of consumers in the global marketplace
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
Marketing and multicultural diversity
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
ERIM report series research in management
1
Econometric Institute research papers
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ECONIS (ZBW)
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Deep habits in consumption : a spatial panel analysis using scanner data
Verhelst, Benjamin
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Van den Poel, Dirk
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2012
Persistent link: https://www.econbiz.de/10009713373
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