Purpose: This study tested the applicability of the TPB model to explaining restaurant customers' attitudes toward pro-environmental behavior supported in the social media community. The specific objectives were to identify the relative influence of each construct on behavioral intention and to...

Purpose: The purpose of this study is to analyze the impact of characteristics of the service quality of e-commerce platforms on customer satisfaction and purchase intention. Design/methodology/approach: The proposed research model and a set of hypotheses were developed and tested using...

Purpose: The purpose of this study is to analyze the effect of meal experience of foreign tourists on satisfaction and loyalty when consuming traditional food in Bali.The choice of traditional Balinese food is traditional food using Balinese spices called Base Genep with the main course...

Purpose: The purpose of this study is to investigate the influence between online purchase e-CRM activities and e-customer satisfaction on e-loyalty. In particular, it focuses on the mediating effect of e-customer satisfaction in the relationship between online purchase e-CRM activities and...

Purpose: This study meticulously explored the complexities of online fan engagement, placing a spotlight on the transformative influence of YouTube content produced by the renowned K-pop group, Aespa, and its subsequent impact on user interactions and the group's prevailing image....