Nunes, Moema Pereira; Russo, Ana Paola - In: Innovation & management review 16 (2019) 1, pp. 17-35
Purpose: This paper aims to analyze the business model innovation in medium and large Brazilian manufacturing companies … to business model innovation was the innovation in products and services, while the difficulties were the factors … relating to the cost. The most common practice among cases was innovation in value proposition and the most widely used method …