Miraldo, Claudio; Monken, Sonia Francisca; Motta, Lara; … - In: Innovation & management review 16 (2019) 4, pp. 344-356
hospitalizations. Under the approach of innovation studies, the management of customer relationship channels for health-care companies … is characterized as a knowledge-intensive business service (KIBS). The purpose of this study is presenting innovation as … results can be replicated to other healthcare companies and contribute to those seeking innovation, increased productivity and …