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of producer demand for marketing information and consultants is proposed that decomposes price received into exogenous … marketing consultants substitute for expenditures on market information systems. …
Persistent link: https://www.econbiz.de/10005805486
A two-step model with sample selection is applied to panel data of U.S. households to estimate at-home demand for fluid milk and cheese, incorporating advertising expenditures. The model consistently accounts for sample-selection bias, unobserved household heterogeneity, and temporal...
Persistent link: https://www.econbiz.de/10005805373
producers' marketing philosophy, are important factors explaining the impact of MAS recommendations. Risk attitude does not …' marketing decisions …
Persistent link: https://www.econbiz.de/10005484176
This study investigates the impact of six major USDA reports in hog and cattle markets: Cattle; Cattle on Feed; Cold Storage; Hogs and Pigs; Livestock, Dairy, and Poultry Outlook (LDPO); and World Agricultural Supply and Demand Estimates (WASDE). A TARCH-in-mean model, with dummy variables to measure...
Persistent link: https://www.econbiz.de/10005525445
This study presents a theoretical and empirical analysis of the distribution of generic advertising benefits across individual producers. We develop a closed-economy partial equilibrium model that allows for the presence of producer heterogeneity in supply response. Analytical results indicate...
Persistent link: https://www.econbiz.de/10005525482