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~isPartOf:"LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft"
~isPartOf:"RIETI discussion paper"
~type_genre:"Graue Literatur"
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
RIETI discussion paper
Working paper / National Bureau of Economic Research, Inc.
249
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221
Discussion paper
147
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112
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104
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96
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78
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61
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54
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46
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44
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41
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39
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38
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37
Ruhr economic papers
37
Cowles Foundation discussion paper
35
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33
Discussion paper / Institute of Social and Economic Research
31
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29
Department of Economics discussion paper series / University of Oxford
27
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27
Stanford University Graduate School of Business research paper
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25
Working paper / Indian Institute of Management, Ahmedabad
25
Working paper / The Economic and Social Research Institute
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ERIM Ph. D. series research in management / Erasmus Institute of Management
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SAFE working paper
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Cambridge working papers in economics
22
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22
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ECONIS (ZBW)
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Virtuelle Brand Communities zur Markenprofilierung : der Einsatz virtueller Brand Communities zur Stärkung der Marke-Kunden-Beziehung
Stichnoth, Fabian
-
2008
Persistent link: https://www.econbiz.de/10009665209
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Auswirkungen der "Web-2.0-Ära" auf die Markenkommunikation
Jacobs, Marco
-
2009
Persistent link: https://www.econbiz.de/10009665198
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Bedeutung der Brand Experience für die Markenführung im Internet
Burmann, Christoph
;
Eilers, Daniela
;
Hemmann, Frank
-
2010
Persistent link: https://www.econbiz.de/10009665195
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Identitätsbasierte Markenführung im Investitionsgüterbereich
Burmann, Christoph
;
Krause, Juliane
-
2009
Persistent link: https://www.econbiz.de/10009665197
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Implikationen neuroökonomischer Forschungsergebnisse für die identitätsbasierte Führung von FMCG-Premiummarken
Burmann, Christoph
;
Boch, Sonja
-
2010
Persistent link: https://www.econbiz.de/10009665191
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Markenimage
: Konzeptualisierung eines komplexen mehrdimensionalen Konstrukts
Burmann, Christoph
;
Stolle, Wulf
-
2007
Persistent link: https://www.econbiz.de/10009665213
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Markenimagekonfusion : ein Beitrag zur Erklärung eines neuen Verhaltensphänomens
Burmann, Christoph
;
Weers, Jan-Philipp
-
2006
Persistent link: https://www.econbiz.de/10003368198
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Constructing the customer journey map of competitive brands : a complex time-series analysis
Mizuno, Makoto
;
Aoyama, Hideaki
;
Fujiwara, Yoshi
-
2020
Persistent link: https://www.econbiz.de/10014372852
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Erfolgswirkungen von Social Media in der B2B-Markenführung
Burmann, Christoph
;
Reuschel, Sven
-
2017
Persistent link: https://www.econbiz.de/10011772453
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Markenorientiertes HR-Management als Instrument der innengerichteten Markenführung
Burmann, Christoph
;
Krol, David
-
2018
Persistent link: https://www.econbiz.de/10011870303
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