Constructing the customer journey map of competitive brands : a complex time-series analysis
Year of publication: |
[2020]
|
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Authors: | Mizuno, Makoto ; Aoyama, Hideaki ; Fujiwara, Yoshi |
Publisher: |
[Tokyo, Japan] : RIETI |
Subject: | Hilbert transformation | Hodge decomposition | co-movement | beer market | single-source data | customer heterogeneity | marketing strategy | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Zeitreihenanalyse | Time series analysis | Bier | Beer |
Extent: | 1 Online-Ressource (circa 35 Seiten) Illustrationen |
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Series: | RIETI discussion paper series. - Tokyo : [Verlag nicht ermittelbar], ZDB-ID 2099493-X. - Vol. 20-E, 070 (August 2020) |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature ; Arbeitspapier ; Working Paper |
Language: | English |
Source: | ECONIS - Online Catalogue of the ZBW |
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