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Digitalization of marketing as an innovation tool for customers’ evaluation
Parkhomenko, Nataliia; Starchon, Peter; Vilcekova, Lucia; … - In: Marketing i menedžment innovacij : m&mi 15 (2024) 1, pp. 120-130
Persistent link: https://www.econbiz.de/10014577938
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The effect of digital marketing strategy on customer and organizational outcomes
YachouAityassine, Fatima Lahcen; Al-Ajlouni, Mahmoud … - In: Marketing i menedžment innovacij : m&mi 13 (2022) 4, pp. 45-54
Persistent link: https://www.econbiz.de/10014249957
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Antecedents and role of trust in chatbot use intentions : an Indian perspective
Dawar, Sunny; Panwar, Savita; Dhaka, Sunishtha; Kudal, … - In: Marketing i menedžment innovacij : m&mi 13 (2022) 4, pp. 198-206
Persistent link: https://www.econbiz.de/10014250346
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Do e-government services affect Jordanian customer loyalty?
Alnaser, Ahmad Salih; Theep, Khaled Alshake; … - In: Marketing i menedžment innovacij : m&mi (2022) 2, pp. 17-30
Persistent link: https://www.econbiz.de/10013277425
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Analysing customer loyalty, customer satisfaction and service quality at dlf mall of india
Sao, Ameet; Kumar, Amit; Bapat, Gautam; Khan, Mohd Suhail; … - In: Marketing i menedžment innovacij : m&mi 14 (2023) 1, pp. 146-157
Persistent link: https://www.econbiz.de/10014282096
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Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma; Matute, Jorge; Palau i Saumell, Ramon - In: The journal of product & brand management 33 (2024) 1, pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
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The mediating role of firm prestige in the relationship between perceived quality and behaviour intention in customer cafeteria experiences
Samsa, Caglar - In: Marketing i menedžment innovacij : m&mi 14 (2023) 2, pp. 87-100
Persistent link: https://www.econbiz.de/10014373790