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Marketing letters : a journal of research in marketing
Cogent business & management
58
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Journal of Asian finance, economics and business : JAFEB
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Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
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Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions
Eggers, Felix
;
Eggers, Fabian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 89-112
Persistent link: https://www.econbiz.de/10013184269
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2
Robot-brand fit the influence of brand personality on consumer reactions to service robot adoption
Choi, Sungwoo
;
Liu, Stella X.
;
Choi, Choongbeom
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 129-142
Persistent link: https://www.econbiz.de/10013184293
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