Showing 1 - 10 of 18
The phenomenon of sponsored search advertising – where advertisers pay a fee to Internet search engines to be displayed …
Persistent link: https://www.econbiz.de/10014048240
In this paper, we investigate optimal pricing strategies for an online grocery retailer that derives its profits from delivery fees and grocery sales. We base our theoretical framework on the well-established work of Schmalensee (1981) in two-part pricing, while allowing for repeat purchase...
Persistent link: https://www.econbiz.de/10014036848
We present an empirical investigation of the role of marketing agencies in Google's online ad auctions. By combining data on advertisers' affiliation to marketing agencies with data on bidding in ad auctions, we analyze how changes in the concentration of clients in the same industry under the...
Persistent link: https://www.econbiz.de/10012946075
In this paper, we build a theoretical model in which an online hosting platform can develop a copyright filter to screen content that contributors wish to upload. The technology is imprecise, since non-infringing material may be incorrectly filtered out. Once the content is hosted on the...
Persistent link: https://www.econbiz.de/10013314085
Persistent link: https://www.econbiz.de/10012847189
The vast majority of US residential consumers face a monopoly or duopoly in broadband Internet access. Up to now, the … Internet was characterizedby a regime of 'net neutrality' where there was no discrimination in theprice of a transmitted …
Persistent link: https://www.econbiz.de/10014026256
This paper uses a unique individual transactions data set to investigate the effects of internet purchase on the prices …
Persistent link: https://www.econbiz.de/10014026685
Internet by companies such as Groupon. We explain why interpersonal bundling is a profitable strategy in the presence of demand …
Persistent link: https://www.econbiz.de/10014164580
We approach the issue of the value of a platform to a seller in a two-sided market where both buyers and sellers multi-home. A seller that loses access to a major buyer platform can potentially incur substantial financial losses. We exploit a recent conflict between American Airlines and two...
Persistent link: https://www.econbiz.de/10013074997
This paper analyses the dynamics of hotel prices listed on Booking.com in the period 2014-16. This period is characterised by the most important antitrust decisions regarding the use of price parity clauses by online travel agencies (OTAs) in the EU. First, we document the dynamics of hotel...
Persistent link: https://www.econbiz.de/10012946082