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Effect of value equity on repurchase intention : a study at the Manwah restaurant chain
Dinh Van Oanh; Nguyen Hoai Long - In: VNU journal of economics and business 1 (2021) 4, pp. 103-111
Persistent link: https://www.econbiz.de/10013499298
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Event sponsorship and brand loyalty : mediating role of attitude toward sponsored events and sponsoring brand
Nguyen Dinh Toan - In: VNU journal of economics and business 2 (2022) 2, pp. 69-79
Persistent link: https://www.econbiz.de/10013499373
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Impacts of e-service quality on customer satisfaction : a case study of Lazada
Duong Thi Hoai Nhung; Ngan, Nguyen Thi - In: VNU journal of economics and business 2 (2022) 2, pp. 120-129
Persistent link: https://www.econbiz.de/10013499383
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Negative customer engagement behavior intention in higher education under the lens of theory of planned behavior : a structural equation model
Pham Thi Kim Thanh; Vu Tri Dung; Dinh Viet Hung - In: VNU journal of economics and business 2 (2022) 4, pp. 69-82
Persistent link: https://www.econbiz.de/10013499644
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Factors affecting Gen Z customers' satisfaction with sales promotions of Vietnam e-commerce platforms
Dao Cam Thuy; Nguyen Thi Lien Huong; My, Dang Pham Y. - In: VNU journal of economics and business 2 (2022) 4, pp. 83-94
Persistent link: https://www.econbiz.de/10013499648
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Impact of innovation in sensory marketing on local brand image, satisfaction and return intention of tourist to Ha Giang destination
Tran Thi Lam; Do Thi Ngoan; Le Thi Tu Anh - In: VNU journal of economics and business 2 (2022) 4, pp. 115-125
Persistent link: https://www.econbiz.de/10013499651