This paper proposes a team-based, meso-level perspective on dynamic capabilities. We argue that team-learning routines … (internal/external) of learning in teams: reflexive, experimental, contextual, and vicarious learning. We integrate these … superior firm performance, through learning in teams …

to hedonic learning, and then test it against traditional analytic methods in a series of experiments across a range of … hedonic products. The results suggest that hedonic learning follows a sequence of stages whose order matters, and that the …

Machine learning is bringing us self-driving cars, medical diagnoses, and language translation, but how can machine … learning help marketers improve marketing decisions? Machine learning models predict extremely well, are scalable to “big data … learning are limited. To create competitive or cooperative strategies, to generate creative product designs, to be accurate for …