to hedonic learning, and then test it against traditional analytic methods in a series of experiments across a range of … hedonic products. The results suggest that hedonic learning follows a sequence of stages whose order matters, and that the …

Machine learning is bringing us self-driving cars, medical diagnoses, and language translation, but how can machine … learning help marketers improve marketing decisions? Machine learning models predict extremely well, are scalable to “big data … learning are limited. To create competitive or cooperative strategies, to generate creative product designs, to be accurate for …