Conjoint analysis is widely used as a marketing research technique to study consumers? product preferences and simulate …

information, free and unfiltered by other instruments or marketing activities. …

- directed marketing process which includes several action phases, by formulating of goals and strategies related to establishing … marketing policy comprises the public and private sectors, aiming that all their activities ensure preservation, stimulation and … visitors for business. This way, by well - conducted actions, the marketing policy can contribute to improve the cities image …

point out is the impact of the information technology on the marketing and on the Romanian markets, both final markets and … intermediate ones. In this new era of information technology, established marketing concepts seem to be assuming a completely …

Etica in marketing vizeaza aplicarea normelor si principiilor morale opticii si practicii de marketing. Modalitatea de …

The reason of buying, possibly is the most challenging concept in marketing deals with understanding why buyers do what … decisionmaking. Using this information, marketers can create marketing programs that they believe will be of interest to customers …

specific way in the marketing theory. We know that marketing, as a science, appeared as an answer to the development of Economy …. The Romanian marketing school places at the origins of marketing the social-economic dynamism. From this point of view, we … believe that the science of marketing itself an element that explains knowledge based economy. <br>However, with the premises …

The article focuses on one of the most critical interface areas situated at the border of marketing management and … classification of marketing occupations in Romania. The aim of the article is to define the priorities in the process of updating the … classification of occupations in the field of marketing. The factors that require such an update are the following: (i) the …

The marketing - entrepreneurship interface at corporate level has generated many debates and studies in the last two … decades, both in marketing and entrepreneurship fields. Certain elements of marketing orientation and approach may be used in … the development of entrepreneurial processes, while entrepreneurial orientation and behavior enhance the marketing …