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behavioral literature, several hypotheses about the effects of a new brand on perception, preferences and choice behavior can be … explanations. An empirical investigation reveals strong support for categorization effects and changes in perception, which affect …
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Early research on the returns to higher education treated the postsecondary system as a monolith. In reality, postsecondary education in the United States and around the world is highly differentiated, with a variety of options that differ by credential (associates degree, bachelor's degree,...
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Price surges often generate social disapproval and requests for regulation and price controls, but these interventions may cause inefficiencies and shortages. To study how individuals perceive and reason about sudden price increases for different products under different policy regimes, we...
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