. Choosing appropriate marketing tools to increase trust and loyalty is crucial for both domestic medications and manufacturers …

-commerce livestreaming model, as a new marketing model, has been rapidly developed. Based on the SOR model, this paper clarifies the …

. Consequently, marketing practitioners are currently often focusing on retaining customers for as long as possible. However, recent … findings in relationship marketing literature have shown that large differences exist within the group of long-life customers …'s future spending evolution that might improve relationship marketing decision making. In this study, from a marketing point of …

that whishes to be successful and competitive in the market. A new emphasis in marketing and CRM is more and more … market and then build and protect its competitive position. Traditional marketing has focused on the final consumer seeking …