The paper critically examines the status of the sustainability discourse and sustainability politics against the backdrop of considerations about the meaning of justice in the context of sustainability. We argue that the preservation of the natural basis of life is by itself a requirement of...

In many well developed economies the number of brands as well as their perceived homogeneity is increas­ing for more than two decades. As a result, more and more brands appear interchangeable to their cus­tomers. To cope with this challenge it is necessary to develop a unique brand identity...