Internal indentity-based brand management : How to consistently deliver the brand promise at the point of sale?
Year of publication: |
2006-07
|
---|---|
Authors: | Burmann, Christoph ; Maloney, Philip |
Publisher: |
Corvinus University of Budapest, School of Management |
Subject: | Marketing |
Type of publication: | Article |
---|---|
Language: | Hungarian ; English |
Notes: | Burmann, Christoph and Maloney, Philip (2006) Internal indentity-based brand management : How to consistently deliver the brand promise at the point of sale? Vezetéstudomány - Budapest Management Review, 37 (7-8). pp. 88-101. DOI 10.14267/VEZTUD.2006.07.10 |
Source: | BASE |
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